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Most marketing still spotlights the brand, what’s been built and why it’s great. But the real magic happens when the customer becomes the hero. Discover five timeless marketing principles that empower your audience, earning loyalty and lasting momentum.
In a world where change is constant and feedback loops are compressed, rigid GTM strategies no longer win. The edge goes to teams who learn fast, adapt quickly, and treat strategy as a dynamic hypothesis, not a static plan. Discover why curiosity, experimentation, and adaptive execution are the new imperatives for growth.
AI Mode isn’t just a new way to search. It’s the connective tissue pulling Google's entire ecosystem into a behavioral feedback loop. One that sees, learns, and shapes every user action across the stack. This isn't a new product. It's a new strategy.
Google’s new AI Mode, launched on May 20, 2025, isn't just another feature. It’s a transformational leap in how we interact with search itself. What sets AI Mode apart isn't its interface or its language model, it's the mechanism behind it.
At Google I/O this month, the company quietly ended an era. AI Mode is no longer experimental. It's live, public, and opt-out. Instead of pointing you to the web, it interprets it. Search is now a synthesis engine, not a directory. The new question for brands and creators is: how do we get included in the summary?
Great marketing doesn't start with tactics. It starts with understanding people and building what earns their belief.
Most AI rollouts fail before they even begin — not because of the tech, but because of what teams skip: the audit. In this episode of Process of Elimination, Ryan Edwards and Justin L. Brown reveal how a simple, ego-free process check can expose blind spots, dissolve friction, and make your AI strategy actually work.
Featured in The Continuum: CAMINO5 co-founders share how integrating research, strategy, and AI is helping brands rethink the consumer journey.
The future of search isn’t Google rankings—it’s being found where discovery happens. To stay relevant, brands must merge SEO with creator content, social signals, and AI-ready storytelling.
Search is no longer about blue links—it’s about discovery, context, and trust. As AI and creators converge, your next answer might come from TikTok or Reddit, surfaced by AI and reshaping what we consider credible.