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Insights By Camino5

AI Needs SaaS: Why the Extinction Narrative Misses the Point

AI is pressuring SaaS valuations, not killing the model; enterprises and AI leaders rely on SaaS as systems of record.

The Great Synthetic Deluge: Navigating the Rise and Fall of the AI Content Era

In a flood of synthetic perfection, authorship, reputation, and visible human intent become the only scarce signals audiences still trust.

When Everyone Has the Same Tools

When AI becomes shared infrastructure, marketing advantage shifts from tools to judgment, insight, creativity, and connected systems built on interpretation.

The Death of Perfection: Why Instagram’s Is Betting It’s Future on Your Rough Edges

As AI makes perfection cheap, credibility shifts to visible human authorship, rough edges, accountability, and recognizable judgment over time consistently.

AI Is Now Table Stakes. The Advantage Has Quietly Shifted.

AI is no longer a differentiator; advantage now comes from judgment, internal context, and designing connected systems that turn efficiency into value.

State of Wellness: Squeeze & Splurge

As healthcare disappoints, the 45+ market is splurging on luxury wellness that delivers prevention, certainty, and performance disguised as indulgence.

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