OpenAI launched Business Hub in ChatGPT on November 10, 2026. You can now claim your business, fix what ChatGPT says about you, and see how often it cites your site. Claiming is step one. The other seven steps cover what actually decides whether ChatGPT, Claude, and Gemini recommend you.
1. Claim your business in ChatGPT Business Hub
Business Hub is OpenAI's new free tool for managing how your business appears in ChatGPT. You can claim your profile, correct your description and policies, connect a product feed, and see how often ChatGPT cites your website and sends clicks. Claiming does not make ChatGPT recommend you more often. It makes sure the facts are right when it does.
What to do:
Go to chatgpt.com/business-hub and search for your business.
Pick your business type. Online stores can claim now. US local businesses can claim existing listings. Service, B2B, and SaaS businesses are "coming soon."
Do not pick "online store" if you sell services. OpenAI can decline or restrict your listing.
Verify ownership with Shopify, a DNS record, or a business phone or email. Then verify your identity with a government ID.
Update your description, category, website, and policies. Connect a product feed if you sell products.
Have legal review the terms first, especially before connecting a feed.
2. Write six questions your buyers ask
AI tools answer full questions, not keywords. A buyer asking ChatGPT for help describes their situation, their budget, and the tools they already use. To see what that buyer sees, you need to test the same kind of questions they ask, written in their own words rather than the keywords you track in search.
What to do:
Write one question that names your company.
Write five that do not name you, like "Which payroll software works with QuickBooks for a 200-person company?"
Save the exact wording so you can rerun them later.
3. Test the questions in ChatGPT, Claude, and Gemini
Testing shows you what a buyer who has never heard of you sees today. It tells you whether you are recommended, who gets recommended instead, and which websites the AI cites to back up its answer. Those cited sites are often where you need to show up. Answers vary each time, so one run is not enough.
What to do:
Use a temporary chat or turn off memory so the AI does not already know you.
Run each question three times. Answers change from run to run.
Write down who gets recommended, which sites get cited, and any wrong facts about you.
4. Make sure AI crawlers can read your site
Each AI tool sends its own crawler to read websites, the same way Google does. If your site blocks that crawler, your pages cannot appear in that tool's answers. Search crawlers are separate from the crawlers that collect AI training data, so you can let AI tools find your pages without agreeing to train their models.
What to do:
Open yoursite.com/robots.txt.
Check that these are not blocked: OAI-SearchBot (ChatGPT), Claude-SearchBot and Claude-User (Claude), PerplexityBot (Perplexity), and Google-Extended (Gemini).
Ask your web team to confirm your firewall or CDN is not blocking them either.
5. Make sure Google and Bing index your key pages
AI search features rely on traditional search indexes. Google AI Overviews and AI Mode pull from Google's index, and Microsoft Copilot pulls from Bing's. If a page is not indexed because of a technical error, it cannot appear in those answers, no matter how good the content is. This check catches the problem early.
What to do:
Inspect your key pages in Google Search Console and Bing Webmaster Tools.
Look for a noindex tag, a bad redirect, or a canonical pointing somewhere else.
6. Put the facts buyers need on your page
AI tools can only repeat facts they can find and read. A page that says "Built for growing teams" gives them nothing to work with. A page that lists your price, who it is for, what it integrates with, and how long setup takes answers the buyer's question, so the AI can use it and cite it.
What to do:
Add price, who it is for, integrations, service area, and policies in plain text.
Do not hide key facts in images, PDFs, or gated downloads.
Add structured data (Organization, LocalBusiness, or Product) and test it with Google's Rich Results Test.
7. Make your company look the same everywhere
AI tools do not rely on your website alone. They check what review sites, directories, partner listings, and publications say about you, and they favor companies that are described the same way across sources. If your details conflict from one site to the next, the AI is more likely to get you wrong or leave you out.
What to do:
Check the sites cited in your step 3 tests and see what they say about you.
Match your name, description, category, and contact details across your website, Business Hub, Google Business Profile, Bing Places, LinkedIn, and directories.
Fix old or wrong facts at the source.
Ask customers for reviews that describe the work you did.
8. Record your baseline and retest in 28 days
AI visibility changes slowly, and you cannot tell what is working without a starting point. Business Hub, GA4, and Google Search Console each show part of the picture. Many people see you in an AI answer and later search your name or visit directly, so branded search is part of the measurement too. Retesting shows what changed.
What to do:
Save your Business Hub Insights: mentions, clicks, and discovery topics.
In GA4, check the AI Assistant channel for traffic from chatgpt.com and other AI tools.
Track branded searches in Google Search Console.
Rerun your six questions in 28 days and compare.
Sources
OpenAI, "Introducing Businesses in ChatGPT", November 10, 2026.
OpenAI, Businesses in ChatGPT Terms, November 9, 2026.
Digiday, "OpenAI's new business agents give brands a free way into the conversation it's also selling as an ad", November 10, 2026.
OpenAI, Overview of OpenAI crawlers.
Anthropic, Anthropic's crawlers.
Google, Google's common crawlers.
Search Engine Journal, "Google Analytics adds AI Assistant as default channel group".