One SEO and AEO strategy. Connecting content, brand, and consumer.
Search expanded across Google, AI search, social, and creators. Your buyers use all of them. Most brands appear in only one. See where you actually stand right now.
Search is no longer one place.
Buyers ask Google. They ask ChatGPT. They scroll Reddit. They watch creator reviews. Every one of those moments is search. Every one of them is now part of how your category gets evaluated.
Most teams still run separate playbooks for each channel. SEO over here. Paid over there. Content somewhere else. AI search nowhere yet.
The result is fragmented authority, wasted budget, and competitors getting cited as the answer when buyers ask AI what to consider.
Connected SEOTM aligns those playbooks into one strategy. Same intelligence layer underneath. Different expressions on each surface. Compounding returns instead of isolated wins.
AI changed who gets shortlisted.
Google's AI Overviews now handle a meaningful share of high-intent queries. ChatGPT and Perplexity pull product recommendations from a small set of cited sources. If your brand is not in that set, you are invisible to the buyers using AI to shortlist.
The brands winning this moment did not luck into it. They built structured authority. They produced content AI can extract. They earned citations the way SEO earned backlinks ten years ago.
Connected SEOTM is how growth-stage and mid-market brands close that gap without rebuilding their entire marketing function.
Four moves, one strategy.
01 / Map
Where you stand right now
Visibility audit across Google, AI platforms, social, and creator channels. Where you win, where you are absent, where competitors are being cited instead of you. Plus the white space your category has not yet claimed.
02 / Build
One unified plan
SEO foundations, AI search positioning, and content architecture in a single roadmap. Each piece of content engineered to perform across multiple surfaces. Each surface reinforcing the others.
03 / Execute
Schema, authority, content
Schema and entity markup so AI reads your brand cleanly. Topical authority builds in the categories that drive your revenue. Content optimized for human readers and machine extraction.
04 / Measure
Live performance, real attribution
Dashboards tracking organic performance, AI citations, share of voice, and revenue attribution. Monthly strategy sessions adjust the work based on data, not guesswork.
$1B+ in enterprise value created.
Across consumer brands, growth-stage companies, and category leaders. A few of the engagements we can name:
Ritual
One strategy made every channel perform better.
Connected SEO across influencer, paid, organic, and landing pages. Unified message architecture. Each channel reinforcing the next.
+14% conversion. +12% ROAS. 2x influencer impact on the same budget.
Dollar Shave Club
Viral video into compounding organic demand.
SEO foundation built to capture the awareness viral campaigns created. Long-tail strategy against incumbents with 10x the budget.
2M+ organic visitors in 3 months. Top 2-3 rankings. Part of the path to a $1B acquisition.
PillPack
Built the journey around how patients actually behave.
Day-in-the-life research. Value mapping. Journey strategy. Stopped fighting customer behavior and built around it.
+40% market share. +80% conversion. Customers stayed longer and marketing investment compounded.
Skip the score. Talk to a strategist.
A working session, not a pitch. Thirty minutes on your category, where it is going, and what to do about it.
From unknown to cited.
Three phases. One container. Same shape for every engagement, scaled to your complexity.
Days 1 to 30
Map and prioritize
Search market analysis. AI visibility audit. Competitive gap analysis. White space discovery. 100-keyword matrix. Technical SEO and schema readiness check.
Days 31 to 60
Build the foundation
Schema and entity markup deployed. Content brief written for the first priority topics. Topical authority map built. Live dashboards activated. First citations on Perplexity typically appear here.
Days 61 to 90
Execute and measure
First wave of optimized content goes live. Citation tracking across AI platforms begins. First strategy session reviews early signals. Quarterly goal reset prepares the next 90 days.
Everything you need. Nothing you do not.
Eight components delivered inside the 90-day engagement. Ongoing partnerships extend the same components forward.
- Search Market AnalysisComplete audit of your search landscape, competitive gaps, and demand signals.
- 100-Keyword MatrixStrategic mapping with a 40 / 60 brand-product split for balanced growth.
- Technical SEO + Schema AuditInfrastructure review for search engines and LLM readability.
- Content Strategy BriefPrioritized content roadmap aligned to opportunity and business goals.
- Schema + Entity MarkupJSON-LD implementation so AI can read and cite your brand cleanly.
- Live DashboardsSEO Report, GEO Report, and Combined View in Looker Studio.
- Monthly Strategy SessionsPerformance review and strategy adjustments based on data.
- Quarterly Goal ResetDeep dives that realign strategy with business objectives.
What people ask before they hire us.
What is Connected SEO?
Connected SEO is one integrated strategy across Google, AI search, social, and creator channels. Instead of separate playbooks for each, every channel feeds the same intelligence layer and reinforces the others. The result is compounding authority instead of isolated wins.
How is Connected SEO different from traditional SEO?
Traditional SEO targets Google search results. Connected SEO targets every surface where buyers evaluate your category, including AI engines like ChatGPT and Perplexity, creator content, and social search. The work is structured so each surface lifts the others.
How long until results show up?
AI citations on Perplexity often appear within 7 to 14 days of schema deployment. ChatGPT and Gemini citations follow in 21 to 30 days. Organic search performance compounds over 90 to 180 days. Topical authority builds over 6 to 12 months.
What does AEO mean? Is it the same as GEO?
AEO is Answer Engine Optimization. GEO is Generative Engine Optimization. Both refer to optimizing for AI-generated answers. The labels matter less than the work, which is structuring your content and brand entity so AI systems can cite you accurately.
Who is Connected SEO built for?
Growth-stage and mid-market brands between $5M and $300M in revenue. DTC, SaaS, healthcare, and consumer categories where AI search is reshaping how buyers shortlist. Founders, CMOs, and VPs of marketing who need search to drive measurable growth.
How is success measured?
Live dashboards track organic performance, AI citations across major platforms, share of voice in your category, and revenue attribution. Monthly sessions review the data and adjust strategy. Quarterly resets confirm alignment with business goals.
What does engagement look like?
Engagement starts with a 90-day strategy sprint and continues as an ongoing partnership based on what we find. Scope, category complexity, market size, and number of competitors shape the work. We also run group programs and training cohorts. Reach out for a tailored proposal.
Do you produce the content too?
Yes. We run strategy, briefs, and the structural work. Content production runs through our team. One plan across both, so content actually matches the strategy.
See where your brand stands today.
Sixty seconds. See how AI sees your category right now and where your visibility gaps are.