How your buyers search and decide. Mapped to your business.
Buyers do not think in channels. They evaluate your category across SEO, AI search, social, paid, and creator content. We map the actual paths they take, then show where you fit at every stage.
People do not move in straight lines.
The traditional funnel is dead. Buyers loop. They research, abandon, return, ask AI, watch a creator, search Google, read a review, abandon again. Then they buy. Or they do not.
Channel-by-channel optimization treats each touchpoint as a finish line. We treat them as the actual path.
Map the path, you find the leaks. Find the leaks, you fix the growth.
Optimizing channels in isolation does not work anymore.
AI search rerouted the journey before most companies finished mapping it. Reddit and creator content are doing the work product pages used to do. Your buyers spend more time evaluating you in places you do not measure than on the channels you optimize.
Consumer journey intelligence is no longer a research project. It is the foundation of every SEO and AI search strategy that compounds.
Four moves. One map.
01 / Define
What success looks like
KPIs and benchmarks for each stage of the journey. We agree on what to measure before we look at anything.
02 / Research
How buyers actually behave
Day-in-the-life research, customer interviews, behavioral analytics, AI visibility audits. The real journey, not the textbook one.
03 / Map
Where the journey breaks
Cross-channel synthesis. Drop-off points by impact. Where competitors are capturing your demand. Where the white space is.
04 / Activate
What to do about it
Optimization roadmap. Channel by channel. Stage by stage. Built so each fix compounds with the next.
$1B+ in enterprise value created.
Across consumer brands, growth-stage companies, and category leaders. Three engagements built on consumer journey intelligence:
PillPack
Stopped fighting behavior. Built around it.
Day-in-the-life research into how chronic care patients actually manage prescriptions. Built the journey around real behavior, not assumed behavior.
+40% market share. +80% conversion. Customers stayed longer.
Contiki
Their audience aged out. We rebuilt the journey for the new one.
Mapped where Gen Z actually discovers travel. Restructured the journey end to end around new behaviors and channels.
+200% business growth. +300% sales qualified leads.
Ritual
Channels were competing. We made them compound.
Influencer, paid, and organic each ran their own playbook. Unified journey architecture aligned them around how buyers actually evaluate.
+14% conversion. +12% ROAS. 2x influencer impact.
Skip the score. Talk through your category.
A working session, not a pitch. Thirty minutes on how your buyers actually move and where you fit.
From observation to optimization.
Twelve weeks. Three phases. Same shape for every engagement, scaled to your complexity.
Weeks 1 to 3
Discovery
Stakeholder interviews. Customer interviews. Behavioral data review. Search and AI visibility audit. We build the case file before we draw the map.
Weeks 4 to 6
Mapping
Journey synthesis. Drop-off analysis. Channel alignment. Content-to-stage mapping. The output is a map your team can act on.
Weeks 7 to 12
Activation
Optimization roadmap. Measurement framework. First wave of changes deployed. Live dashboards activated. Quarterly cadence established.
Everything you need. Nothing you do not.
Eight components delivered inside the engagement. Each one feeds the next.
- Journey MapVisual map from awareness to retention. Shows where influence actually happens.
- Drop-Off AnalysisWhere you are losing buyers and why. Prioritized by impact on revenue.
- Channel AlignmentHow each channel should support the journey. What is working, what is redundant.
- Content-to-Stage MappingWhich content serves which stage. Gaps and opportunities by intent and behavior.
- AI Visibility LayerHow ChatGPT, Perplexity, and AI Overviews see you across the journey. Where competitors get cited instead.
- Optimization RoadmapPrioritized actions to improve conversion at each stage. Effort and impact scored.
- Measurement FrameworkKPIs at each stage. Linked across the journey so performance flows from one step to the next.
- Quarterly ReviewUpdate the map. Refresh the strategy. Adjust based on real performance data.
What people ask before they hire us.
What is consumer journey intelligence?
Consumer journey intelligence is research and synthesis that maps how your buyers actually search, evaluate, and decide. It connects behavior across SEO, AI search, social, paid, and creator content into one cross-channel view. The output is a plan you can act on.
How is this different from a typical buyer journey audit?
Most journey audits are framework exercises that map stages without grounding them in real behavior. We start with day-in-the-life research, real search behavior data, and AI visibility audits. The map reflects what your buyers actually do, not a textbook funnel.
How do you research the journey?
Stakeholder interviews, customer interviews, behavioral analytics review, search query analysis, AI visibility audits across ChatGPT and Perplexity, and competitive cross-channel mapping. The mix depends on your category and the data you already have.
How long does the engagement take?
Twelve weeks for a full Discovery, Mapping, and Activation cycle. Faster if your team has done parts of this before. Slower if the category requires extensive primary research.
Who is this built for?
Growth-stage and mid-market brands where channel-by-channel optimization has stopped working. Founders and CMOs who need to understand why marketing investment is not compounding.
What does engagement look like?
Engagement starts with a 90-day strategy sprint and continues as an ongoing partnership. Scope, category complexity, and the depth of primary research shape the work. Group programs and training cohorts are also available. Reach out for a tailored proposal.
Do you map AI search behavior too?
Yes. AI search is now part of the buyer journey. We audit how ChatGPT, Perplexity, and AI Overviews represent your category, where buyers are using AI to shortlist, and where you are being cited or missed.
How does this connect to SEO and AEO?
Consumer journey intelligence is the foundation. It tells you what to build, what to optimize, and where to focus. SEO and AEO are the execution layers. The journey map is what makes both work.
See how AI sees your category.
Sixty seconds. See where buyers are evaluating you and where they are not.