Get cited in AI search. Show up where buyers ask.
ChatGPT, Perplexity, Gemini, AI Overviews. Each one pulls from a small set of cited sources. If your brand is not in that set, you are invisible to the buyers using AI to shortlist.
AI is now part of search.
Call it AEO. Call it GEO. The labels do not matter. What matters is whether your brand shows up when a buyer asks ChatGPT for the best in your category.
SEO drives the clicks. AEO ensures AI models cite your brand as the authoritative answer. They are two sides of the same coin. You need both.
Citations are the new rankings. The brands earning them now will compound for years.
AI rerouted who gets shortlisted.
Google's AI Overviews now handle a meaningful share of high-intent queries. ChatGPT and Perplexity pull recommendations from a small, curated set. Buyers using AI to shortlist see fewer options than buyers using traditional search.
The brands winning this moment did not luck into it. They built structured authority. They produced content AI can extract. They earned citations the way SEO earned backlinks ten years ago.
The window is open right now. It will close.
AI cites content that is accessible, readable, and attributable.
AI models pull from sources they can retrieve, parse, and trust. We optimize your content so AI systems can find it, interpret it correctly, and cite you with confidence.
01 / Foundation
Schema and entity markup
Structure your site so AI understands who you are, what you offer, and how you connect to trusted sources. JSON-LD, entity linking, brand disambiguation.
02 / Structure
Content built for extraction
Authoritative pages that explain what you do, who it is for, and why it matters. Structured so AI can confidently lift answers and attribute them to your brand.
03 / Authority
Topical authority that compounds
Map the topics you must own to be recognized as a category authority. Build the content ecosystem that makes you the source AI systems return to.
04 / Tracking
Citation monitoring
Track brand mentions across ChatGPT, Perplexity, Gemini, Claude, and AI Overviews. Measure share of voice. Adjust based on real signal.
$1B+ in enterprise value created.
Across consumer brands, growth-stage companies, and category leaders. Three engagements where AI positioning shaped the outcome:
Enterprise SaaS
Won the AI category by building what HR actually wanted.
$4B SaaS company stuck in 4th place. Found the white space competitors missed: AI augmentation, not automation. Positioned the brand to own it.
Double-digit market share. Category leadership in 6 months. $100M new revenue in year one.
Dollar Shave Club
Built citation infrastructure against incumbents with 10x the budget.
SEO and structural authority built to capture the awareness viral video created. Long-tail strategy that earned organic citations across the category.
2M+ organic visitors in 3 months. Top 2-3 rankings. Path to $1B acquisition.
Healthcare
From invisible to cited in a regulated category.
Fertility brand needed AI visibility in a category where AI engines err toward conservative sources. Built the entity, structure, and authority signals to earn citations.
Visibility lift across ChatGPT and Perplexity. Cited in AI Overviews for top category queries.
Skip the score. Talk through your AI visibility.
A working session, not a pitch. Thirty minutes on where AI sees your category and what to do about it.
AI platforms move at different speeds.
Perplexity is fastest. ChatGPT and Gemini follow. AI Overviews track SEO timelines. Plan around the cadence, not against it.
Days 1 to 7
Foundation
Schema deployment. Content restructuring. Entity linking. The work AI crawlers will discover next.
Days 7 to 21
First citations
Perplexity citations begin. ChatGPT and Claude start surfacing the brand. Early signals that the work is taking.
Days 21 to 30
Compounding
ChatGPT and Gemini citations increase. AI Overviews start showing your brand. Multiple platforms reinforce each other.
Ongoing
Authority build
Continuous optimization based on citation data. Topical authority expands. Maintenance keeps you cited as platforms update.
Everything you need. Nothing you do not.
Six components delivered inside the engagement. Built so AI engines can find, parse, and cite your brand.
- AI Visibility AuditHow AI engines currently represent your brand. Where you appear, where you do not, where competitors are cited instead.
- Schema and Entity MarkupJSON-LD deployment so AI engines read your brand cleanly. Entity disambiguation that connects you to trusted sources.
- Content OptimizationRestructured pages and assets engineered for AI extraction. Existing content turned into citable sources.
- GEO Tracker DashboardCitation tracking across ChatGPT, Perplexity, Gemini, Claude, and AI Overviews. Share of voice by topic.
- Topical Authority MapThe topics you must own to be cited as a category authority. Built into a content roadmap.
- Monthly ReportsCitation trends. Competitive movements. Optimization recommendations. Adjustments based on real platform data.
What people ask before they hire us.
What is AEO and how is it different from SEO?
AEO is Answer Engine Optimization. SEO targets search engine results pages. AEO targets the answers AI engines generate when buyers ask about your category. Both share a foundation in structured authority, but AEO requires content built for extraction and entity-level brand recognition.
Is AEO the same as GEO?
AEO is Answer Engine Optimization. GEO is Generative Engine Optimization. Both refer to optimizing for AI-generated answers. Different firms use different labels. The work is the same: structuring your brand and content so AI engines cite you accurately.
How long until citations show up?
Perplexity citations often appear within 7 to 14 days of schema deployment. ChatGPT and Gemini follow in 21 to 30 days. AI Overviews track Google's indexing cadence, typically 60 to 90 days. Topical authority compounds over 6 to 12 months.
Which AI platforms do you optimize for?
ChatGPT, Perplexity, Google Gemini, Anthropic Claude, and Google AI Overviews. The optimization work is largely the same across platforms because they share underlying patterns for source selection and citation. We track each platform separately.
How is AEO success measured?
Citation count by platform. Share of voice in your category. Topical coverage. Brand mentions in AI-generated responses. Direct attribution where possible. Live dashboards track all of this and update monthly.
Who is this built for?
Growth-stage and mid-market brands where AI search is reshaping how buyers shortlist. DTC, SaaS, healthcare, financial services, and consumer categories where decision-stage queries are increasingly answered by AI.
What does engagement look like?
Engagement starts with a 90-day strategy sprint and continues as an ongoing partnership. Scope, category complexity, the size of your existing content footprint, and the number of competitors shape the work. Group programs and training cohorts are also available. Reach out for a tailored proposal.
Do you create content?
Yes. We run strategy, briefs, and the structural work. Content production runs through our team. One plan across both, so content actually matches the strategy.
See where AI cites you right now.
Sixty seconds. See how AI sees your category and where the white space is.