Watch a Startup
Become Fundable.
Leave With the Playbook.
A live working session where we build brand strategy and funding narrative from scratch. In public. With you in the room.
The Setup
Most events talk about what worked.
This one puts you in the room while it happens.
IN PUBLIC is a live working session. Not a panel. Not a keynote. We take one real company and build their growth strategy from scratch. In public. With you watching, asking, and contributing.
We work on both sides of growth at once: the brand that wins customers and the story that wins investors. Because the companies that raise and the companies that scale have figured out those aren't two different things. They're the same thing told to two different rooms.
Your best investors are your customers. The founders who figure that out first are the ones who build brands that don't just attract buyers. They attract capital.
What You'll See
This isn't a lecture. It's a live rebrand. And you're part of the process.
Competitive Positioning
Mapping competitors, ICPs, and brand gaps to find the space this company can own.
The Repositioning Framework
Bridging where the company is today with where it needs to go.
The "One Line"
Distilling the brand into a single north-star sentence that drives every decision.
The Funding Narrative
Translating brand clarity into the investor story. The same positioning that wins customers wins capital.
Your Guides
Camino5
Ryan Edwards has led growth strategy for brands behind $1B+ in enterprise value. From Fortune 500s to startups that became unicorns. Tonight, he's showing you how to build a brand that customers find and investors fund.
Expert DOJO
Brian Mac Mahon has backed 300+ companies and guided founders through Series A and B. He's seen what makes investors lean in and what makes them pass. Tonight, he's showing you exactly what that looks like from the other side of the table.
Who This Is For
Founders. Operators. Marketing leads.
The only requirement is that you understand one thing: the rules of growth have changed. Great products don't build great companies. Great brands do.
- How to position so investors immediately understand the opportunity
- How to show up where customers are searching and where investors are paying attention
- How to connect your value to the right buyer at the right moment
- How to turn real traction into a story that raises capital
Coming Next in the Series
Event 2: Visibility and Being Found + The Money Raising Story — May 19
Event 3: Connecting Brand to Demand + Raising in Public — June 16