Startup SEO Foundation for Subscription Service

Challenge: A consumer subscription startup launching with aggressive video advertising needed a scalable SEO foundation to maximize ROI from paid campaigns and capture long-tail search traffic.

Solution: Developed Connected SEO strategies designed to leverage social video campaigns into sustained organic growth. Created content marketing and SEO infrastructure to capture share of search, rank competitively against established incumbents, and extend the impact of video campaigns.

Results:

• Ranked 2-3 in Google search results in competitive category despite fraction of competitor budgets

• Extended successful video campaign impact, capturing 2M organic traffic in three months

• Lowered paid search costs by approximately 4%

• Supported company growth to unicorn acquisition