Consolidating Multi-Location Healthcare Under One Domain

Challenge: A regional healthcare network needed to consolidate 14 hospitals and 62 clinics under one unified domain while maintaining local search visibility and preserving domain authority during the transition.

Solution: Developed a comprehensive SEO migration strategy that balanced national brand presence with local search optimization. Created both national and local SEO footprints, implemented a unified content strategy that lifted all locations, and ensured proper technical SEO protocols during domain consolidation.

Results:

  • Retained Domain Authority during major consolidation

  • 5% increase in organic traffic within 6 weeks

  • Top 3 local ranking for 80% of locations within 2 months

  • Successfully unified 76 healthcare facilities under single brand presence

Every Business Challenge is Unique

The strategic approach and execution details behind these results were tailored to specific market conditions and business objectives.

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