LA Tech Week x Expert Dojo x Camino5
Branding in Public: Replay, Workbook, and GPT in One Place
See exactly what happened in the room and apply it to your brand today. Get the replay, BrandCamp Workbook, and the Camino5 Companion GPT with one signup.
What Happened in the Room
At Expert Dojo during LA Tech Week, founders, investors, and operators joined a live brand strategy session led by Camino5, with an opening context from Expert Dojo.
Together, the room deconstructed how one startup, Matchbook AI, a $3.5M ARR company, could reframe its brand to accelerate from $3.5M to $10M ARR by next summer.
The focus: brand clarity, aligning story, customer, and value so every channel works harder.
“Most founders don’t have a marketing problem.
They have a clarity problem.”
The Core Challenge
The Market Reality: Founders today are caught between Seed and Series A — the “no man’s land” where money is tight and clarity determines momentum.
Matchbook’s case:
• $3.5M ARR
• 90% referral-driven growth
• 94% retention
• No defined marketing structure
The challenge: Move from being known by partners to being known by the market.
The target: $10M ARR within 12 months.
The Brand Lessons
Brand is the glue. The old funnel is gone. Brand is what holds every touchpoint together.
Value beats features. Logos matter less than clarity of purpose.
Define your ICP. Not “everyone.” For Matchbook: Supply Chain Managers at $50M+ companies who need visibility and control over risk.
Transformation wins. From “accurate data for decisions” → “prevent chaos in your supply chain.”
Availability = brand strength. If people can’t find or understand you, you don’t exist.
Alignment drives acceleration. When story, sales, and strategy speak with one voice, growth compounds.
The Takeaway
Most founders don’t have a marketing problem. They have a clarity problem.
When brand, message, and market align, every channel works harder.
“A third of brand is knowing who your ideal customer is. The rest is learning how to speak to them.”
Continue the Work
You can keep building your clarity using the Camino5 Brand Clarity Workbook, the same frameworks used in the live session, now structured for independent use.
Inside the workbook:
• Say Who You Are → One-sentence clarity exercise
• Define Your ICP → Identify and describe your ideal buyer
• Name It Without Naming It → Find evocative language that sticks
• Brand Promise + RTB → Build proof that supports your promise
• Hero Statement → Turn clarity into your homepage line
Use ChatGPT as your brand co-pilot.
Use AI like we used the room — to test phrasing, challenge assumptions, and find words that feel true.
ChatGPT can help you:
• Rewrite your brand statement in plain, emotional language
• Brainstorm name or tagline ideas
• Turn your ICP into buyer-centric messaging
• Build prompts that become your living brand system
The Brand–Marketing Connection Workshop (Replay)
See exactly what happened in the room and apply it to your brand today. Get the replay, BrandCamp Workbook, and the Camino5 Companion GPT with one signup.
What you get
Full replay
BrandCamp Workbook to do the exercises
Camino5 BrandCamp Companion GPT to guide you through the framework
🧩 Bonus snippets from the Amazon ads discussion and Q&A
What we covered
Connected marketing, not funnels: buyers move across search, social, marketplaces, and AI. Your brand is the glue.
Availability through clarity: growth improves when people clearly understand the value you create.
The Brand Pyramid: move from features to outcomes to transformation.
ICP vs persona: who you target now, and how to align messaging across roles.
Amazon’s evolving ad ecosystem: endemic ads, review licensing, and how Amazon content now pushes discovery outside the marketplace.
The 30-day value exercise: say what you do in one sentence without naming your product. Train your team to speak in value.
Who this is for
Founders, marketers, and operators who want brand clarity that turns into pipeline and revenue.
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Why It Matters
This wasn’t a panel. It was a live brand lab.
Founders didn’t just hear advice — they watched a real company transform how it communicates value.
Now it’s your turn to apply the same process inside your company or with your team.
Brand clarity isn’t a one-time event. It’s a loop.
Workbook → Workshop → Market → Back Again.
Clarity compounds.
