WEBINAR

How GenAI Really Works – Full Replay + Downloads

Go beyond prompt templates. In this workshop, the Camino5 team shares the practical framework they use with clients to generate strategic, repeatable outputs with GenAI.

Whether you lead marketing, strategy, or content — if AI is now part of your workflow, this session will save you time, sharpen your thinking, and help you avoid the biggest mistakes we see in the field.

Ready for ongoing support and smarter systems? 👉 Join the Camino5 Community to get live guidance, practical tools, and a private space to build alongside peers.

Download Files

How GenAI Actually Works — Companion Guide

The deck from our live session. Covers how GenAI models function, where outputs go wrong, and why traditional prompting often fails. Great for sharing with your team or revisiting key concepts.

The Framing Stack Prompting Guide

Our go-to framework for getting better, more strategic results from GenAI. Use it to structure your thinking, guide your prompts, and avoid common pitfalls like vague outputs or “yes-mode” loops.

We’ll be opening doors to the community.
If you want strategic support, C5Connect is for you.

JOIN C5CONNECT

We built C5Connect for people shaping the future of marketing, strategy, and AI. A focused, private space for sharpening your thinking and staying confidently ahead — with just-in-time tools, live trainings, and 1:1 support when it actually matters.

Perfect for:

  • Marketing leads and creative strategists

  • Fractional CMOs and founders

  • Ops-minded builders scaling smarter systems

🔑 What you get:

  • Access to all replays + exclusive trainings

  • Downloadable frameworks, tone guides, and real client examples

  • Weekly office hours with the Camino5 team

JOIN THE WAITLIST

Reach out if you have any questions, hello@camino5.com

In the Video

00:00 — Introduction: Why Prompting Is Broken
 02:30 — How Generative AI Actually Works
 13:30 — Real-Life Uses of AI in Daily Work
 17:00 — Will AI Take Our Jobs?
 19:00 — The Framing Stack: Context First
 27:00 — Research Phase Walkthrough
 33:00 — Argument Phase and Breaking the Yes Loop
 39:00 — Co-Writing and Final Prompt Output
 44:00 — Custom GPTs and Tone Frameworks
 50:00 — Tools, Models, and Paid vs Free Plans

💬 Questions From the Community

51:46 — What KPIs should we track with AI workflows?
 53:36 — How do I get ChatGPT to write in my tone?
 54:07 — How do I brainstorm with GPT when I’m stuck?
 56:12 — How do I measure ROI on AI-generated content?
 57:59 — How do I train junior marketers to prompt better?
 58:31 — Should our strategy include AI-only content?
 1:00:08 — What prompt should I use to tighten rambling writing?
 1:02:00 — Is it realistic to scale personalization with AI?
 1:03:44 — How can I use AI for competitive research?
 1:06:33 — What new jobs will AI create?
 1:09:32 — Should we centralize prompts or let teams customize?