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The Process of Elimination

S1. Episode: 7
The Culture Factor: Leading Teams Through the AI Shift Without Losing Trust

In this episode of Process of Elimination, Ryan Edwards of Camino5 and Justin L. Brown explore the human side of AI implementation: how to lead people through change without breaking what makes your team great in the first place.

They break down the four biggest cultural risks, reveal the signals that show your team is silently shutting down, and share a battle-tested framework for building trust-first transformation.

Every two weeks, Growth in Practice brings together marketers, operators, and product leaders who care less about buzzwords and more about building what works. We go deep on what it takes to scale: yourself, your team, and your company. These aren’t lectures. They’re conversations among people doing the work, in real time.

The Culture Factor: Leading Teams Through the AI Shift Without Losing Trust

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In This Episode, You’ll Learn:

What causes teams to hit the “trust cliff”

How anxiety and silence stall adoption (even in high-performing orgs)

Why culture—not coaching—is the first AI rollout step

The 4-part Culture-First Adoption framework

How to use transparency, context, and co-piloting to lead lasting change

Why AI doesn’t kill culture—bad leadership does

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