Smart systems. Clearer paths. Real progress
The Process of Elimination
S1. Episode: 7
The Culture Factor: Leading Teams Through the AI Shift Without Losing Trust
In this episode of Process of Elimination, Ryan Edwards of Camino5 and Justin L. Brown explore the human side of AI implementation: how to lead people through change without breaking what makes your team great in the first place.
They break down the four biggest cultural risks, reveal the signals that show your team is silently shutting down, and share a battle-tested framework for building trust-first transformation.
Every two weeks, Growth in Practice brings together marketers, operators, and product leaders who care less about buzzwords and more about building what works. We go deep on what it takes to scale: yourself, your team, and your company. These aren’t lectures. They’re conversations among people doing the work, in real time.
The Culture Factor: Leading Teams Through the AI Shift Without Losing Trust
Join the Bi-Weekly Webinar
for People Building Real Growth Systems
By registering for this webinar, you agree to receive emails and SMS from Camino5 about the webinar, future events, and our newsletter.
In This Episode, You’ll Learn:
What causes teams to hit the “trust cliff”
How anxiety and silence stall adoption (even in high-performing orgs)
Why culture—not coaching—is the first AI rollout step
The 4-part Culture-First Adoption framework
How to use transparency, context, and co-piloting to lead lasting change
Why AI doesn’t kill culture—bad leadership does
Episode Glossary
-
A non-linear, creative problem-solving approach that involves exploring multiple perspectives and abstract connections, identified as a key human strength that AI struggles to replicate.
-
The concept that successful AI implementation is primarily a human and cultural challenge, not just a technological one, emphasizing the need for trust, openness, and shared understanding within a team.
-
The stated goal of AI in the workplace, which is to enhance and expand human capabilities and efficiency, rather than to replace human jobs entirely.
-
An organizational culture characterized by openness, willingness to explore new ideas, adaptability, and comfort with change, which is essential for successful AI integration.
Episode FAQ
-
The primary cultural breakdown occurs in two key areas. First, a lack of an existing "culture of transformation" or "innovation" within the company is a major stumbling block. Without this openness, employees are uncomfortable expressing concerns or suggesting alternative, more efficient ways of working, even if it deviates from established norms. Second, a common problem, especially in larger organizations, is the failure to clearly share organizational goals and values. If employees don't understand the broader vision, they cannot grasp how their individual contributions or AI implementations at their level contribute to or potentially hinder the overall strategic objectives. This lack of transparency leads to a disconnect and hinders effective AI adoption.
-
Fear is easily triggered because many organizations currently operate in an environment where leading with fear is more common than leading with mentorship. A significant factor is the widespread "hype cycle" surrounding AI, which has propagated exaggerated claims about job replacement. When companies approach AI implementation with a mindset of "prove your job's value or AI will replace it," it breeds a culture of fear, not truth. Employees, fearing for their livelihoods, will prioritize personal preservation over genuine collaboration or truthful feedback about AI's capabilities. This fear-driven approach stifles innovation and transformation, leading to resistance and blockages rather than productive engagement.
-
Effective preparation involves a clear point of view and open communication. Leadership should articulate how the company is approaching AI, the purpose of the tech rollout, and actively involve people in the process early on. This means allowing employees to have a voice, understanding their current roles, and helping them visualize their future roles within the AI-integrated environment. The worst approach is to impose new workflows or AI tools without agency, as this will lead to resistance from employees who feel unheard or disempowered.
-
The number one signal is a lack of questions and conversations. When teams are genuinely engaging with AI, there should be many questions, especially concerning "fringe" or outlier use cases beyond the main applications. Questions about data safety, unusual product scenarios, or client-specific applications are normal and healthy. When employees stop asking these probing questions, it signifies they are disengaging, shutting down, and merely going through the motions without genuine adoption or critical thinking.
Process Of Elimination Episodes