Smart systems. Clearer paths. Real progress | The Process of Elimination

S1. Episode: 4
Your Voice Is Not Optional

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

The 3-Layer Brand Voice Integrity Framework

Cut through the noise — and the sameness. This episode introduces a tactical, scalable model for protecting your voice in an AI-powered workflow. Built from real enterprise content projects, the framework helps teams:

  • Define what makes their brand tone distinct (and how to describe it clearly to AI)

  • Build custom prompt standards that encode their quirks, values, and red flags (no more “Hope this finds you well” or endless em dashes) Build custom prompt standards that encode their quirks, values, and red flags (no more

    “Hope this finds you well” or endless em dashes). Build custom prompt standards that encode their quirks, values, and red flags (no more “Hope this finds you well” or endless em dashes) Build custom prompt standards that

Episode Glossary

  • An SOP, or Standard Operating Procedure, is essentially a repeatable process or set of steps that you follow because it has been determined to be the most effective way to achieve a task. It's important in the context of AI implementation because AI tools are often integrated into existing workflows and processes. If the underlying SOP is broken or inefficient, simply adding AI to it will likely expose those flaws rather than fix them. AI works best when integrated into well-defined and functional processes.

  • Description text gShadow AI refers to individuals within an organization using AI tools independently, outside of established team workflows, SOPs, or organizational guidance. This is often done to increase personal efficiency in response to increased demands. However, it's a concern because it creates inconsistency in how tasks are performed, leads to different outcomes on shared projects due to varied prompting and data inputs, and creates an "efficiency gap" where individual productivity increases but team or organizational scalability and repeatability suffer.oes here

  • Current AI rollouts often fail because organizations are treating AI as a "silver bullet" to fix existing problems without addressing the underlying issues in their Standard Operating Procedures and workflows. People are "duct-taping LLMs into workflows they do not trust." This lack of process and guidance on how to properly use AI within the organizational structure leads to issues like degraded information, inconsistent results, and a lack of scalability and repeatability.

  • Item description 
Every two weeks, Growth in Practice brings together marketers, operators, and product leaders who care less about buzzwords and more about building what works.
We go deep on what it takes to scale: yourself, your team, and your company. 
These aren’t lectures. They’re conversations among people doing the work, in real time.

A Bi-Weekly Webinar for People Who Build, Scale, and Lead

Episode FAQ

  • An SOP, or Standard Operating Procedure, is essentially a repeatable process or set of steps that you follow because it has been determined to be the most effective way to achieve a task. It's important in the context of AI implementation because AI tools are often integrated into existing workflows and processes. If the underlying SOP is broken or inefficient, simply adding AI to it will likely expose those flaws rather than fix them. AI works best when integrated into well-defined and functional processes.

  • Description text gShadow AI refers to individuals within an organization using AI tools independently, outside of established team workflows, SOPs, or organizational guidance. This is often done to increase personal efficiency in response to increased demands. However, it's a concern because it creates inconsistency in how tasks are performed, leads to different outcomes on shared projects due to varied prompting and data inputs, and creates an "efficiency gap" where individual productivity increases but team or organizational scalability and repeatability suffer.oes here

  • Current AI rollouts often fail because organizations are treating AI as a "silver bullet" to fix existing problems without addressing the underlying issues in their Standard Operating Procedures and workflows. People are "duct-taping LLMs into workflows they do not trust." This lack of process and guidance on how to properly use AI within the organizational structure leads to issues like degraded information, inconsistent results, and a lack of scalability and repeatability.

  • Item description

  • Dream it.

    It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.

    Make It

  • Build it.

    It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.

    Make It

  • Grow it.

    It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.

    Make It

  • Sell it.

    It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.

    Make It

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