THE SITUATION
COMPANY
Sensate
INDUSTRY
Consumer Wellness Technology
Sensate is a sensory device that uses vibrations and sound to lower stress in just 10 minutes. They had a loyal core audience, but needed to expand into new markets.
The typical problem: as audiences expand and you grow into new markets, how do you stay consistent with the core audience while also reaching new ones?
Growth without losing what works
Key Insight
Growth should be approached like launching a new company, redefining the ideal state, comparing it to reality, and identifying untapped opportunities. By reassessing the full customer journey, new areas for meaningful growth emerge beyond incremental improvements.
THE WORK
From assessment to expansion
Step 1
Research Phase
Treated Sensate as if they were a new company. Fresh perspective on what the brand could be versus what it currently was.
Step 2
Value Mapping
Performed value and need mapping across the entire consumer journey to create a consistent experience.
Step 3
Audience Strategy
Identified two new audiences that aligned with core brand values but represented untapped growth potential.
Built ongoing experimentation framework to optimize messaging and channels for each audience segment.
Experimentation Strategy
Step 4
FREQUENTLY ASKED QUESTIONS
Things People Want to Know
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Two new audiences were identified based on alignment with Sensate’s core value proposition, ensuring expansion stayed true to the brand while unlocking new growth potential.
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Through unified value-based messaging. While entry points and targeting varied by audience, the core value proposition remained consistent across all touchpoints.
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It means stepping back and evaluating the business as if it were new, mapping customer needs, identifying gaps in the market, and uncovering opportunities that incremental optimization would miss.
Every business challenge is unique
The strategy behind these results was tailored to specific market conditions. Let's discuss what's possible for your situation.