Every two weeks, Growth in Practice brings together marketers, operators, and product leaders who care less about buzzwords and more about building what works.
We go deep on what it takes to scale: yourself, your team, and your company. These aren’t lectures. They’re conversations among people doing the work, in real time.
From AI and automation to workflows, customer journeys, marketing and team design, we focus on real-world levers that actually move growth forward.  
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Join the Bi-Monthly Webinar

A Bi-Weekly Webinar for People Who Build, Scale, and Lead

Cut through the noise — and the sameness. This episode introduces a tactical, scalable model for protecting your voice in an AI-powered workflow. Built from real enterprise content projects, the framework helps teams:

• Define what makes their brand tone distinct (and how to describe it clearly to AI)
  

• Build custom prompt standards that encode their quirks, values, and red flags (no more “Hope this finds you well” or endless em dashes)
  

• Layer in human review where it matters most: editing just 40 words can rescue a 4,000-word piece from the generic abyss
  

Whether you’re building a custom GPT, scaling thought leadership, or trying to sound like you in a sea of AI-generated sameness, this framework gives you the structure to stay consistent and alive.

Inside the framework:

• Tone Mapping: A more nuanced approach than slapping on "funny" or "bold"

• Prompt Standards: Build guardrails, not cages

• Human Layering: Why AI is your co-writer, not your ghostwriter