The best business decisions come from seeing what others miss: explore our latest research, market insights, and strategic frameworks that help brands find their next big opportunity.
INSIGHTS
The Golden Rule of Marketing: Do Unto You Audience As They’d Actually Want
Modern marketing prizes efficiency but loses empathy. Lasting brands follow the Golden Rule: clear, human, and built on trust.
Retail’s Reinvention: Navigating the 2025 Commerce Revolution
Retail’s future isn’t channels, it’s clarity, trust, and connection. In 2025, winners blend AI, community, and online, offline experiences.
Designing Presence: How Jony Ive Is Building a Human-Centered Future for AI
By joining OpenAI, Jony Ive isn’t just designing devices, he’s reimagining how humans experience AI. Drawing on his legacy of empathetic design, Ive is steering AI toward presence, clarity, and emotional connection. The future of AI won’t just be smarter, it will feel more human.
Beyond the Click: Rediscovering What Makes Marketing Actually Work
Beyond the noise of tools and trends, marketing that works is simple, human, and built on trust. This guide calls for clarity, empathy, and consistency as the real drivers of connection and growth.
Brand as the Central Axis of Modern Business
Branding isn’t cosmetic, it’s strategy. This guide shows how to build a brand that connects, adapts, and earns lasting trust.
The Click Mirage: Why Digital Marketing's Most Popular Metric is Leading Brands Astray
GPT-5 in the Real World: What OpenAI's New Model Means for Marketers and Teams
GPT-5 transforms how teams use AI by blending speed, depth, and multimodal capabilities into one model. It empowers non-technical teams to build interactive tools, synthesize complex data, and drive strategy in real time. This marks a shift from content creation to productized marketing, accelerating collaboration, execution, and impact across growth and creative functions.
Redefining the Funnel: From Brand to Creators to Conversions - Insights From Our First MarketerDay
Venice Beach doesn’t usually play host to quiet inflection points in marketing strategy. But that’s exactly what happened at the inaugural MarketerDay at The KINN.
MarketerDay LA – July 31st: Redefining the Marketing Funnel: From Brand to Creators to Conversions
Join marketing leaders with experience at YouTube, Meta, Adobe, and more for a candid, strategy-forward evening on how the funnel is evolving. This live event explores what’s actually driving visibility, traction, and trust in today’s AI-powered, creator-led world.
📍 July 31 | Venice, CA
🔗 Get Tickets →
The End of the Link Economy: How AI Is Rewriting the Rules of Digital Visibility
Search no longer starts with a list of links, it starts with a synthesized answer. To stay visible, brands must stop chasing traffic and start earning trust from the only gatekeeper that matters: the algorithm itself.
The Algorithm Will See You Now: How AI Is Quietly Reshaping the Retail Battlefield
Retail hasn’t vanished, it’s just gone algorithmic. In today’s AI-powered economy, the brands that win aren’t the ones shouting the loudest, they’re the ones quietly earning the algorithm’s trust behind the scenes.
When the Algorithm Becomes the Brand: Marketing in the Age of AI Intermediaries
AI assistants aren’t just influencing choices, they’re making them. As brands fall behind layers of algorithmic mediation, marketers must stop chasing attention and start engineering relevance at the source: the platform itself.
Why Clarity Is the New Currency in the Age of AI Search
As Google’s AI Overviews take the top spot in search results, the rules of visibility have shifted. The brands that win now aren’t the ones playing keyword bingo, they’re the ones building trust, clarity, and content worth quoting.
