MarketerDay LA – July 31st: Redefining the Marketing Funnel: From Brand to Creators to Conversions
A smarter kind of marketing conversation—designed for operators, strategists, and brand leaders who want more than surface-level soundbites.
About the Event
Marketing is changing, fast. From AI to creator culture to shifting consumer habits, it’s a lot to keep up with. Attention is fractured, platforms keep multiplying, and just staying on track feels like a grind.
Things have changed fast. From AI to creator culture to shifting consumer habits, it’s a lot to keep up with. Attention is fractured, platforms keep multiplying, and just staying on track feels like a grind.
Marketers are overwhelmed. But even in the chaos, marketing is still a community—and we’ll figure this out together.
That’s why we built MarketerDay Live: not as a stage show, but as a conversation.
On Thursday, July 31, we’re taking over The KINN in Venice, CA, for an unapologetically real night about what’s actually working in marketing right now—and what’s not.
Forget passive panels. This is your chance to sit with leaders from Adobe, YouTube, Meta, and more, and dig into the new math of modern marketing:
Brand + Creator + Community + AI = Conversion
The Funnel Is Dead—But the Buyer Isn’t
Most brands still organize around a linear journey:
Awareness → Interest → Decision → Loyalty
But in 2025, consumer behavior doesn’t follow a funnel. It follows trust, relevance, and relationships.
When creators can drive more conversions than campaigns, and when AI curates the internet for you, it’s no longer about how loud your brand is.
It’s about how useful, how visible, and how searchable your story is.
Live Fireside Chats You Don’t Want to Miss
We’ve invited some of the sharpest minds across tech, brand, and partnerships to dig into the mechanics of marketing reinvention:
Karl Isaac – Former brand and marketing leader at Adobe, Zoom, Mozilla, Microsoft, eBay
April Pesa – Head of U.S. Partnerships, YouTube
Erin Saign – Partnerships Manager, Creators at Meta
Ryan Edwards – Co-Founder & Head of Strategy, CAMINO5 (Host & Moderator)
Drawing from 25+ years in brand systems, digital strategy, and full-funnel design, Ryan will guide the discussion and surface what’s really driving conversion in 2025.
Real Talk, Real Tactics, Real People
MarketerDay Live isn’t about sitting quietly while a panel reads from a deck. It’s about showing up, asking questions, and building the future with the people who are already doing it.
You’ll leave with:
Proven tactics for adapting to shrinking budgets
Insight into how creators are driving serious pipeline
A new take on how AI is reshaping both discovery and decision-making
Clearer ideas for community and brand collaborations that convert
What We’ll Cover
🔥 Building Marketing Resilience
What’s still working when your budget shrinks and your targets don’t.
🔁 Reinventing the Funnel
How creators, communities, and AI are quietly replacing traditional paid media—and what that means for your next move.
"The funnel hasn’t disappeared—it’s just been rebuilt around trust. If you're not collaborating with creators and showing up in AI-driven spaces, you're invisible." — Ryan Edwards
Event Details
📍 The KINN, Venice
🗓 Thursday, July 31
🕔 5:00 PM – 8:00 PM
🎟 Early Bird: $47
🎟 Standard: $67
🎟 KINN Members: Free (approval required)
👉 Reserve Your Spot: https://lu.ma/MarketerDay
Confirmed Speakers
Karl Isaac
Former brand and marketing executive at Adobe, Zoom, Microsoft, eBay, and Mozilla, Karl has helped shape some of the most trusted brands in tech. His perspective bridges brand building, business strategy, and sustainable innovation.
Erin Saign
As Partnerships Manager at Meta, Erin brings deep expertise in creator collaboration across lifestyle, gaming, and wellness. She works at the intersection of influence and infrastructure—helping brands and creators scale impact together.
April Pesa
As Head of U.S. Partnerships at Herfes, April leads creator-first commerce strategy and branded content initiatives that reach millions. Her work connects culture, content, and conversion in ways that drive real results.
Ryan Edwards (Moderator)
Co-Founder & Head of Strategy at CAMINO5, Ryan has led brand and go-to-market strategy for companies like Oracle, NBCUniversal, and Disney. He’ll be moderating the night’s conversations with a focus on clarity, systems, and what’s actually working now.
Who It’s For
Marketers, Creators, Founders and anyone trying to grow their business.
Why This Matters Now
Most marketing events focus on hype. This one’s focused on help.
We’re not here to predict the future. We’re here to build what’s working now—together.
Whether you're brand-side, agency-side, or creator-side, this night is for you.
See you in Venice on Thursday, July 31st.