EP. 3: Start with the Audit – What Most Teams Miss About AI Readiness
Most AI rollouts fail before they even begin — not because of the tech, but because of what teams skip: the audit. In this episode of Process of Elimination, Ryan Edwards and Justin L. Brown reveal how a simple, ego-free process check can expose blind spots, dissolve friction, and make your AI strategy actually work.
What It Really Takes to Transform the Consumer Journey in the Age of AI
Featured in The Continuum: CAMINO5 co-founders share how integrating research, strategy, and AI is helping brands rethink the consumer journey.
Search Without the Search Bar - Part 5: How Social Platforms, Creators, and AI Are Redefining Online Discovery
The future of search isn’t Google rankings—it’s being found where discovery happens. To stay relevant, brands must merge SEO with creator content, social signals, and AI-ready storytelling.
Search Without the Search Bar - Part 4: How Social Platforms, Creators, and AI Are Redefining Online Discovery
Search is no longer about blue links—it’s about discovery, context, and trust. As AI and creators converge, your next answer might come from TikTok or Reddit, surfaced by AI and reshaping what we consider credible.
Search Without the Search Bar – Part 3: How Social Platforms, Creators, and AI Are Redefining Online Discovery
In a world where search engines no longer hold exclusive power, influencers are emerging as the new curators of trust. With authenticity driving engagement, their content shapes behavior, boosts SEO, and even influences AI-generated results—redefining how we discover online.
Too Much Information, Not Enough Clarity
When you're drowning in data and frozen by choices, decision-making becomes an uphill battle. This article unpacks the two silent saboteurs—bad data and mental bias—and shows you how to break free and move forward with clarity and confidence.
Search Without the Search Bar - Part 2: How Social Platforms, Creators, and AI Are Redefining Online Discovery
Social platforms like TikTok, Instagram, YouTube, and Reddit are transforming into specialized search engines—tailored not for facts, but for relevance, relatability, and speed. From visual search to creator-led insights, discovery is now decentralized, immersive, and shaped by community trust.
AI Should Make You Dangerous — In A Good Way
In this episode of Process of Elimination (POE), Ryan Edwards, Co-founder of Camino5, and Justin L. Brown unpack why the real advantage of AI isn’t speed — it’s what you do with the extra time, insights, and possibilities it creates.
Search Without the Search Bar - Part 1: How Social Platforms, Creators, and AI Are Redefining Online Discovery
The search bar is no longer the gatekeeper of discovery. From TikTok’s "For You" feed to AI-generated recommendations, the way people find information online is transforming. This article breaks down how discovery has become visual, algorithmic, and creator-led—changing the rules for brands and marketers forever.
It’s Harder to Grow. That’s an Opportunity.
The golden era of effortless digital growth is over. Rising costs, complex ecosystems, and zero-click search have transformed marketing into a game of strategic endurance. Brands that thrive today embrace systems thinking, creative excellence, and operational rigor. In this new era, true competitive advantage isn’t bought—it’s earned.
How A24 Borrowed From The Startup Playbook And Why Startups Should Now Borrow it Back
A24 reshaped Hollywood not by destroying the old system, but by evolving it from within—blending startup agility with cultural rebellion. Startups today can reclaim their edge by borrowing from A24's playbook: staying scrappy, building worldviews, backing outsiders, hacking attention, and treating capital like survival fuel.
The Rise of AI-Driven Shopping: How ChatGPT Could Reshape Retail and Consumer Behavior
Artificial intelligence is no longer a silent force in the background of e-commerce; it is becoming the curator, concierge, and marketplace itself. With ChatGPT's new shopping capabilities, AI is poised to reshape consumer behavior, loyalty, and retail structures, offering unparalleled efficiency — but also introducing new risks and ethical considerations.
OpenAI’s ChatGPT Shopping Features: Redefining Online Retail (The Good, The Bad, and The Ugly)
OpenAI’s latest update brings shopping directly into ChatGPT, offering hyper-personalized product discovery, real-time recommendations, and a glimpse into the future of e-commerce. But beneath the seamless experience lies a web of trust issues, ethical dilemmas, and new challenges for brands and retailers. Explore the good, the bad, and the ugly of AI-driven shopping.
The Hidden Cost of AI: From FOMO to FOO: Fear of Obsolescence
In the explosive growth of AI, a powerful shift has taken place: the Fear of Missing Out (FOMO) has evolved into the Fear of Obsolescence (FOO). This article explores how deep psychological anxieties are now steering investments, decisions, and entire industries — with fear itself becoming a commodity.