What It Really Takes to Transform the Consumer Journey in the Age of AI

A featured conversation with The Continuum

At Camino5, we believe marketing is changing—again.

But this time, the shift is calling brands back to what has always mattered most: clarity, purpose, and the people behind the metrics.

In a recent feature with The Continuum, our co-founders Frances Méndez and Ryan Edwards sat down to talk about how we approach the intersection of AI and strategy, what we’ve learned building CAMINO5, and why full-funnel thinking is making a long-overdue return.

👉 Read the full article on The Continuum →

Highlights from the conversation:

• Strategy over shortcuts: Why brands need to realign performance, content, and CRM around real human insight—not isolated tactics.

• Rethinking the funnel: The buying journey is compressed, AI is changing behavior, and now more than ever, brands must be discoverable before conversion moments.

• When not to use AI: Frances shares why knowing when to skip AI is just as important as knowing how to apply it.

• From insight to execution: Ryan reflects on why strategy means nothing if it doesn’t move, flex, and scale with teams on the ground.

“The marketing game is about conveying value to a consumer with a need—and doing it more than once, in more than one place.”
— Ryan Edwards, Camino5

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