Make the Customer the Hero
Most marketing still spotlights the brand, what’s been built and why it’s great. But the real magic happens when the customer becomes the hero. Discover five timeless marketing principles that empower your audience, earning loyalty and lasting momentum.
The Campaign Is Dead. Long Live the Experiment.
In a world where change is constant and feedback loops are compressed, rigid GTM strategies no longer win. The edge goes to teams who learn fast, adapt quickly, and treat strategy as a dynamic hypothesis, not a static plan. Discover why curiosity, experimentation, and adaptive execution are the new imperatives for growth.
Part 3: Welcome to the Googleverse: Search, Ads, and AI, All Rolled Into One
AI Mode isn’t just a new way to search. It’s the connective tissue pulling Google's entire ecosystem into a behavioral feedback loop. One that sees, learns, and shapes every user action across the stack. This isn't a new product. It's a new strategy.
Part 2 - Google AI Mode: Redefining Search by Making It Behavioral, Personal, and Strategic
Google’s new AI Mode, launched on May 20, 2025, isn't just another feature. It’s a transformational leap in how we interact with search itself. What sets AI Mode apart isn't its interface or its language model, it's the mechanism behind it.
Part 1 - Google Just Rewrote the Rules of Search: What AI Mode Means for the Future of the Internet
At Google I/O this month, the company quietly ended an era. AI Mode is no longer experimental. It's live, public, and opt-out. Instead of pointing you to the web, it interprets it. Search is now a synthesis engine, not a directory. The new question for brands and creators is: how do we get included in the summary?
Beyond the Click: Rediscovering What Makes Marketing Actually Work
Great marketing doesn't start with tactics. It starts with understanding people and building what earns their belief.
EP. 3: Start with the Audit – What Most Teams Miss About AI Readiness
Most AI rollouts fail before they even begin — not because of the tech, but because of what teams skip: the audit. In this episode of Process of Elimination, Ryan Edwards and Justin L. Brown reveal how a simple, ego-free process check can expose blind spots, dissolve friction, and make your AI strategy actually work.
What It Really Takes to Transform the Consumer Journey in the Age of AI
Featured in The Continuum: CAMINO5 co-founders share how integrating research, strategy, and AI is helping brands rethink the consumer journey.
Search Without the Search Bar - Part 5: How Social Platforms, Creators, and AI Are Redefining Online Discovery
The future of search isn’t Google rankings—it’s being found where discovery happens. To stay relevant, brands must merge SEO with creator content, social signals, and AI-ready storytelling.
Search Without the Search Bar - Part 4: How Social Platforms, Creators, and AI Are Redefining Online Discovery
Search is no longer about blue links—it’s about discovery, context, and trust. As AI and creators converge, your next answer might come from TikTok or Reddit, surfaced by AI and reshaping what we consider credible.
Search Without the Search Bar – Part 3: How Social Platforms, Creators, and AI Are Redefining Online Discovery
In a world where search engines no longer hold exclusive power, influencers are emerging as the new curators of trust. With authenticity driving engagement, their content shapes behavior, boosts SEO, and even influences AI-generated results—redefining how we discover online.
Too Much Information, Not Enough Clarity
When you're drowning in data and frozen by choices, decision-making becomes an uphill battle. This article unpacks the two silent saboteurs—bad data and mental bias—and shows you how to break free and move forward with clarity and confidence.
Search Without the Search Bar - Part 2: How Social Platforms, Creators, and AI Are Redefining Online Discovery
Social platforms like TikTok, Instagram, YouTube, and Reddit are transforming into specialized search engines—tailored not for facts, but for relevance, relatability, and speed. From visual search to creator-led insights, discovery is now decentralized, immersive, and shaped by community trust.
AI Should Make You Dangerous — In A Good Way
In this episode of Process of Elimination (POE), Ryan Edwards, Co-founder of Camino5, and Justin L. Brown unpack why the real advantage of AI isn’t speed — it’s what you do with the extra time, insights, and possibilities it creates.