BRAND CAMP
The Intersection of Brand + CX

Presented by Camino5 + Expert Dojo


Below is a sample schedule for the day; we may shift agenda based on class needs & organic direction.
***We encourage participation & discussion***

1: ME / The Company

MONDAY, NOV 16th (PST HOURS)

  • 8:30 - 9:00: Intro, Agenda and Goals

  • 9:00 - 10:00: Am I Truly Expressing Who We Are/What We Do?

      • Branding Ad Libs worksheet 

      • 10 Step Program to Create Value worksheet

  • 10:00- 10:15: Break

  • 10:15 - 10:45: What I Need to Improve 

    • Looking Outside Yourself to Be Better

      • Comparative Brand Audit worksheet

  • 10:45 - 11:45: Evaluating if your why, purpose and RTB are coming though

      • Reason To Believe (RTB) worksheet

  • 11:45 - Noon: How to Stand Out from the Rest

  • Noon - 12:30: QA, Review, Wrap Up


    DOWNLOADS: DAY 1

    RTB, Benefits, Values, ETC! Brand Camp Docs for Download, CLICK HERE!!!!!


2: THEM/ The Experience

WEDNESDAY, NOV 18th (PST HOURS)

  • 8:30 -915 Review RTB’s, Competitive Analysis and Questions

    • Design Their Experience

  • 9:15-10:00 Session 1 Website Critique

    • 10:10-10:15 Break

  • 10:15-11:00 Session 2 Website Critique

    • 11:00-11:05 Break

  • 11:05 -12:00* Know Thy Consumer

    • Use Case Matrix worksheet

    • Make Them your Advocate

  • Noon - 1230 +/-: QA, Review, Wrap Up*
    *we may go past Noon but will provide recording for participants


3:  ME + THEM / The Whole 

FRIDAY, AUGUST 21st (PST HOURS)

  • 8:30-9:00: Agenda, Q&A (have your Day 1 + Day 2 worksheets ready!)

  • 9:00 - 10:00: How it all comes together  

    • Consumer Journey Mapping - bringing brand to life

      • Consumer Journey Template

      • Branding Down the Journey worksheet 

  • 10:00-10:15 Break

  • 10:15 - 11:05 Your Brand Pitch Deck Story
    Decks & Marketing Materials Review

  • 11:05 - 11:10 Break

  • 11:15 - Noon ME-trics + WE-trics 

    •  Is It Working? Metrics; How do I know what I did is working? 

    • Bringing It All Together

  • Noon - 1230PM - QA, Review, Wrap Up

Schedule: 1x1s



Sign up form available soon.



 
 


DAILY ZOOM LINK

Zoom link: https://us02web.zoom.us/j/7816138891