BRAND CAMP
The CX of Brand
Presented by CAMINO5
+ Expert Dojo
Over the next three days, we will be creating a consumer-focused brand foundation, identifying, defining, and communicating the actual value you are creating.
Our workshop gives you a clear view of the value and how to communicate it and the building blocks of trust and authenticity, which is the heart of branding and the soul of consumer relationships.
DOWNLOADS
SAMPLE SCHEDULE
Below is a sample schedule for the day; we may shift the agenda based on class needs & organic direction.
***We encourage participation & discussion***
1: ME / Your Brand
Am I Truly Expressing Who We Are/What We Do?
Branding Ad Libs worksheet
10 Step Program to Create Value worksheet
Connecting to consumers
Looking Outside Yourself to Be Better
Comparative Brand Audit worksheet
Evaluating if your why, purpose and RTB are coming though
Reason To Believe (RTB) worksheet
How to Stand Out from the Rest
2: THEM/ The Experience
Review Manifstos and RTB’s,
RTB’s and your brand pyramid
Website and Deck reviews
3: ME + THEM / The Whole
How it all comes together
Your brand ladder
Bringing It All Together